The Scottish SPCA has launched its annual Staffie Awareness Week urging potential new owners to meet the "fantastic breed".
Bred originally as fighting dogs in 19th Century Britain, the reputation of the Staffordshire bull terrier often precedes it
One lonely Aberdeenshire staffie, Bolt, spent more than 500 days in the Scottish SPCA's home before a nationwide media appeal found him a new owner in Inverurie.
But this week's campaign hopes to encourage dog lovers to give other staffies the same happy ending as Bolt.
Chief Superintendent Mike Flynn said: "Last year we rehomed 342 staffies, which shows they are popular dogs.
"However, we have many more looking for homes and we know many people still overlook them because they think they may be aggressive.
"Staffie Awareness Week is our opportunity to highlight that staffies are actually friendly, affectionate and loyal.
"Many people who visit our centres looking to rehome a dog tell us they have already discounted the breed. But when they meet a staffie their opinions often change once they have been showered with kisses and affection."
Staffordshire bull terriers are not banned under the Dangerous Dogs Act, but are often confused with banned breeds like pit bulls.
Nevertheless, recent stats released from a BBC poll earlier this year show that staffies remain the third most popular dog in the UK.
With a temperament described as affectionate, loyal and good with children, Mike said lots of their staffies have found new homes after people have got to know them.
"That’s why we are inviting anyone thinking of taking on a dog to visit our centres," he said.
"We are sure if they spent just a small amount of time with a staffie, they’d see what a fantastic breed they are."
"Just like other dogs in our care, some of our staffies have been mistreated and need particular homes but we also have many who would suit a family home with children and pets," adds Mike.
"We are challenging the negative labels staffies have been given because it’s truly heart-breaking to see how many of them are living in our kennels instead of the loving homes they deserve."
Those interested in giving a staffie a home can visit the charity’s centres across Scotland. Centres are open seven days a week between 10am and 4pm.